FAST42: Inc42 Sets The Stage To Recognise India's Fastest-Growing D2C Brands
India, Jan. 30 -- The rising internet adoption, especially after the onset of the pandemic, has been instrumental in changing the way people now shop in India. During the peak pandemic years of 2020 and 2021, ecommerce occupied a lion's share of the retail sector, with the D2C brands at the forefront of this shift.
However, amid supply chain disruptions, what started as a direct way to reach shoppers evolved beyond pure-play D2C. Today, brands are ramping up their presence across multiple consumer touchpoints - from their own websites and marketplaces to offline retail partners and exclusive stores. In simple words, they have now started to leverage omnichannel strategies to scale and gain customer trust.
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