D2C Snacks Brand Adukale Bags Funding From Force Ventures, Others To Scale Offline Outlets
India, April 24 -- D2C snacks brand Adukale has raised INR 11 Cr (about $1.3 Mn) in its pre-Series A funding round, led by Force Ventures. The round also saw participation from Aanya Ventures and angel investors such as Subrata Mitra and Radhika Pandit.
In a statement, the startup said it will use the capital to invest in manufacturing and research and development (R&D). A part of the fresh proceeds will also be deployed to scale up the number of physical outlets, expand the distribution network, and facilitate greater brand visibility.
Founded in 2009 by Nagaratna Ravindra, Malathi Sharma and MS Ravindra, Adukale is an omnichannel snacking brand that sells namkeens, blended spices and instant food items. The startup claims to have more...
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