Capturing The Elusive Internet Shopper - Dos, Don'ts, And Behavioral Trends
India, Nov. 22 -- India's ecommerce market is the fastest-growing in the world. By 2020, it's projected to bring in $120 Bn per year. By 2034, it will likely surpass the United States as the second-largest ecommerce market in the world.
Indian ecommerce companies have a huge opportunity. If they can capture the loyalty of online shoppers, they stand to gain the most from this boom. Of course, the opposite is also true: if they struggle with retaining customers, they'll get left behind.
So, what's an online retailer to do?
They need to step into the shoes of their customers to completely understand these customers' journeys, likes, and preferences.
A New Sense Of Control
In the past, retailers were largely in control of the shopping e...
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