India, March 22 -- After spending years in the US, Gaurav Manchanda saw how ultra-processed foods - sugary cereals, snacks with artificial additives, and preservative-laden ready-to-eat meals - had become the norm.

When he returned to India, he noticed that the same trend had engulfed the nation too. Supermarket shelves were filled with products packed with refined flour, palm oil, and synthetic preservatives, while genuinely clean, nutritious alternatives were hard to find.

Even products marketed as "healthy" contained hidden additives, making it difficult for consumers to make informed choices. Manchanda saw a clear market opportunity at a time when Indian consumers were becoming more health-conscious. The next step was to pave the wa...