India, March 22 -- After living in the United States for several years, Nihaal Mariwala was accustomed to a market that sold scientifically proven quality supplements. But, upon returning to India, he noticed a glaring gap in the health supplement category-most products lacked credibility and scientific validation.

While the market was flooded with gimmicky health supplements, traditional beauty solutions only addressed surface-level concerns, leaving the root of the problems unattended. Overall, the health supplement market only made Indian buyers hesitant about their choices.

To bridge this, Mariwala founded Setu Nutrition in 2020. The startup offers a range of research-backed health and beauty supplements.

From skincare to ageing, S...