Can Private Labels Become Big Enough To Make Ecommerce Profitable In India?
India, Feb. 22 -- The dynamics of the Indian retail market are evolving fast as consumers embrace new ways of shopping in tune with the 'new normal' in a pandemic-hit world. As digitisation has become the latest buzzword, offline trends are making inroads into the online world.
For many years now, offline retailers like the Future Group, Reliance Retail, K Raheja Corp-owned Shoppers Stop and the Aditya Birla Group have been betting on private labels (products contract-manufactured and sold by retailers) as these ensure higher profit margins and, therefore, healthy gross margins. But what used to be a lucrative business strategy for offline retail soon got replicated in the online world as a key arsenal to bolster growth. Over the past fo...
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