India, Jan. 16 -- Quick commerce in India is evolving at a fast clip, growing beyond daily essentials and consumer durables. Gadgets and gizmos (even the iPhone16 family) now arrive at shoppers' doorsteps within minutes, and food delivery is all set to follow suit. However, the biggest game changer could be the q-commerce foray into healthcare and pharmacy markets, with the 10-minute ambulance service, recently announced by Blinkit, looking like the cherry on top.

The q-commerce model for medicines initially raised many eyebrows despite the convenience of speed. After all, these are not regular products to be delivered in a hurry but need to follow regulatory compliance at every step for the best possible outcomes.

Yet, when pure-play g...