India, Jan. 23 -- Once a luxury enjoyed by celebrities, designer-wear today is making its way into the lives of fashion-conscious youngsters across socioeconomic backgrounds in India's biggest cities. Designer lehengas, haute couture fashion, runway-ready outfits have become the go-to choices for weddings and other events. Of course, it's not like thousands of Indians in cities can suddenly afford designer-wear that often carries a sticker price of no less than a lakh, especially when repeating outfits is becoming more of a sin?

Fashion rental startups are trying to resolve this pain point of millennials by bringing designer wear to their tables at affordable prices. The fashion rentals scenario in India is currently pegged to be between...