JioStar moves SC against CCI probe into Kerala pricing
new delhi, Jan. 26 -- Reliance Industries-owned streaming platform JioStar has moved the Supreme Court challenging the Competition Commission of India's (CCI) probe into alleged abuse of dominance and discriminatory pricing in Kerala's television distribution market.
The company has challenged a 3 December 2025 order of the Kerala High Court, which refused to stay the CCI's investigation and directed the regulator to complete the probe within eight weeks.
A bench led by Justice J.B. Pardiwala is set to hear JioStar's appeal on Tuesday, 27 January.
The case arises from a complaint by Asianet Digital Network, a major cable and TV distributor in Kerala. Asianet alleged that JioStar is dominant in the state because it controls several popular Malayalam entertainment channels and holds exclusive rights to major sporting events such as the IPL and international cricket.
Asianet claimed that JioStar misused this position by offering preferential and discriminatory discounts to rival Kerala Communicators Cable Ltd (KCCL), while denying similar terms to other distributors. Under the Telecom Regulatory Authority of India's (Trai) rules, broadcasters are allowed to give discounts only up to 35% and must follow a non-discriminatory pricing regime.
However, Asianet alleged that JioStar effectively gave KCCL discounts of more than 50% by routing money through separate marketing or promotional agreements.
According to Asianet, these marketing arrangements were a sham used to return money to KCCL, giving it much lower effective channel prices. This cost advantage allegedly allowed KCCL to offer cheaper packages, attjract subscribers and local cable operators, and gain market share, while Asianet was forced to pay higher prices for the same content.
The CCI in February 2022 found a prima facie case and ordered its director general to conduct a detailed investigation....
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