New Delhi, May 1 -- The national food regulator - Food Safety and Standards Authority of India (FSSAI) - has come out with a public consultation paper seeking comments on effective regulatory compliance as part of its crackdown on sale of so-called analogue dairy products, including paneer, without proper labelling, according to people familiar with the matter. Analogue dairy products are those in which constituents are not derived from milk and dairy proteins are replaced with plant bases. Analogue paneer is the most common analogue dairy product sold in market. This isn't illegal - as long as the analogue paneer is marked as such. "Several media reports have surfaced wherein it is claimed that products like 'Analogue in dairy context' are being sold as 'Dairy products', thus misleading consumers. It is to inform that Food Safety and Standards Authority of India has already laid down regulation for distinct labelling of 'Analogue in dairy context' to ensure their clear bifurcation with dairy products," read the FSSAI document. As part of sub-regulations under the Food Safety and Standards (Food Product Standards and Food Additives) Regulations, 2011, analogues in the dairy context are not considered milk or milk products: ".no label, commercial document, publicity material or any form of point of sale presentation shall be used which claims, implies or suggests that the product is milk, a milk product or a composite milk product..."...