NEW DELHI, Jan. 31 -- Apple reported record quarterly revenue in India for the 15th time as it notched up its highest-ever quarterly turnover globally. This, though, was not driven solely by iPhones, as chief executive officer Tim Cook called out record revenue growth for Apple's subscription services in India as well as its Mac lineup of PCs and iPad tablets for the first time. Analysts said this reflected Apple's growing maturity in its India business as a larger user base is helping Apple push beyond the iPhone, still its primary cash cow, into selling its other products and services such as Apple Music and Apple TV. This, in the long run, could be key as quarterly double-digit iPhone sales growth in India slows down eventually. "iPhone saw strength around the world, reaching all-time revenue records in many of the markets we track. as well as a December record in India. The iPhone active installed base grew to an all-time high and set a new all-time record for upgraders in aggregate and across many countries, including the US, China Mainland, Japan and India," said Kevan Parekh, chief financial officer of Apple, at the company's quarterly analyst call on Thursday. Apple reported its best-ever quarter as it begins the countdown to 50 years of existence, with global revenue of $143.8 billion. While Apple does not call out nation-wise product sales or revenue figures, projections from three analysts collated by Mint show that Apple sold 15.5 million iPhones in India in calendar 2025, ending the year with $10 billion in revenue. "We did set a quarterly revenue record during December. And to go a little further down, we set quarterly revenue records on iPhone and Mac and iPad, and an all-time revenue record on services. So, it was a terrific quarter in India," Cook said during a call with analysts. "We really like what we see there-it is the second-largest smartphone market in the world, and the fourth-largest PC market. So, we still have, despite a very nice growth history, a modest share there-and so we think there is a huge opportunity for us there. And we could not be more excited about it." "The other thing that I would point out is that the majority of customers that are buying iPhones and Mac and iPad and Watch are all new to that product. So, it speaks very well to the opportunity there," he added. Parekh said Apple is seeing "strong double-digit growth in the installed base in India," without divulging figures for the total number of iPhone users in the country. Apple had a meagre 0.9% market share by volume in 2019 when it sold about 1.5 million iPhones through the year in India, as per Counterpoint data. Since then, it has been on an exponential growth trajectory, with sales expected to hit 15.5 million units in 2025. This marks a 10x growth in annual iPhone sales over seven years, which is now helping Apple also sell its laptops, tablets and subscription services to its India customers. Apple's subscription services include Apple Music, iCloud for storage, Apple TV for video streaming, Apple Arcade for gaming, and Fitness+ for activity and fitness....