Himachal CM launches 'That's You' campaign
Shimla, Jan. 8 -- Chief minister Sukhvinder Singh Sukhu on Wednesday launched tourism department's "That's You" campaign.
"By encouraging longer stays in lesser-known villages and greater participation in local tradition and culture, the campaign seeks to strengthen the local economy, reduce pressure on popular tourist destinations and bring the natural beauty of rural areas into focus. In a fast paced world, "That's You" campaign encourages visitors to pause and prolong their stay intermixing with locals to know more about the culture, customs."...
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