India, Jan. 25 -- I n a surprise twist that flipped the usual celebrity speculation on its head, designer Simon Porte Jacquemus has named his 79-year-old grandmother, Liline, as the first-ever brand ambassador for his namesake label. While many expected a K-pop star like Lisa or a runway regular such as Kendall Jenner, Jacquemus chose to spotlight his "original inspiration", writing, "Before Jacquemus even existed, she was already my muse." The move elevates Liline from being a familiar face in the brand's universe to an official role, complete with the designer's signature warmth and wit. She first charmed fans during Jacquemus' viral 2020 campaign moments, and her new title feels like a full-circle nod to the person who shaped his sensibility long before fashion did. Unsurprisingly, the internet loved it. Singer Dua Lipa reacted to the announcement with, "In loveeeee," while Italian businesswoman Giovanna Battaglia Engelbert called it, "So genius...and make so much sense in this non-sense ambassador war." HTC...