India, Feb. 1 -- As the 68th Annual Grammy Awards returns this Sunday (IST Monday) in Los Angeles's Crypto.com Arena, the backstage buzz is all about their luxury gift bags. Curated by the marketing company, Distinctive Assets, the Grammy Gift Lounge with gifts worth $30,000 (around Rs.27 lakhs) per bag, offer a refined edit of beauty, wellness and lifestyle luxuries. This year's selection leans into elevated self-care, featuring Urban Decay's cult All Nighter setting spray and complementary cosmetic treatments from Beverly Hills dermatologist Dr Jacquiline Hakim of Divina Dermatology. Goodies from wellness brands like Beekeeper's Naturals and Greens First highlight the industry's focus on longevity, while high-end additions such as GROHE's Euphoria 140 shower head, Minky Couture's HUGS luxury blanket, CG Grey silk accessories and museum-quality jewellery by Grosse underscore a clear shift towards thoughtful indulgence. HTC...