Coach Dogg brings the cool to the Olympic flame
India, Feb. 6 -- American rapper Snoop Dogg is doing the Olympics his way, and fans are soaking up every moment of it. On February 4, the rap icon turned heads in Italy after carrying the Olympic torch through the streets of Gallarate, just before the 2026 Winter Games kick off in Milan and Cortina.
The moment placed the hip-hop icon in the spotlight, not for his performance but as a representative of the United States on the global sporting stage.
Dressed in a sharp white Team USA tracksuit, he kept things effortlessly cool. Calling it an honour, he said the experience was all about spreading peace and love.
Snoop is also making history as the first-ever honorary coach for Team USA at the Winter Games. The opening ceremony of the 2026 Winter Olympics takes place today.
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