India, March 22 -- Volkswagen has a plan for India. It isn't exactly flamboyant. But it appears well calculated. The German auto brand is not among the top players in terms of sales in the country but on the back of relatively new models like Taigun SUV and Virtus sedan, it has managed to chart a path of growth. And even as it preps its first all-electric model in the form of ID.4 for India,the focus is on reaching out in a bigger way to buyers at large, especially those in smaller cities and towns.

Volkswagen Passenger Cars grew by eight per cent in 2023 and is now targeting a 15 per cent volume sales rise in 2024. It is ambitious because the Indian passenger vehicle (PV) market as a whole is expected to grow by five to seven per cent. ...