India, Oct. 17 -- Diageo Great Britain, owners of the Royal Challengers Bengaluru, has initiated formal sale discussions for the IPL franchise. As reported by Cricbuzz, they have started engaging investment banks and fielding interest from at least six potential buyers at a valuation of approximately $2 billion.

The British spirit giant, which owns RCB through its Indian subsidiary United Spirits, has appointed Citi, among other advisors, to manage the transaction. The move comes months after RCB won their maiden IPL title in June 2025, overhauling the Punjab Kings in the summit clash.

As the report from Cricbuzz suggests, the interested parties include Adar Poonawalla, CEO of the Serum Institute of India, Parth Jindal representing the ...