India, Aug. 23 -- Early US Open headlines will naturally focus on an American - but the spotlight may not fall on the men. Venus Williams, with a singles wild card and first-round meeting against 11th-seeded Karolina Muchova should corner a fair share, with a good chance it will be played on a show court.

This head-turning notice of a 45-year-old female athlete that itself should have ongoing global discussions around women's sport take pause. To acknowledge where everything that led us to this day first began: with women's tennis and the Women's Tennis Association (WTA). The latest WTA avatar launched in February is titled 'Rally The World'. It means a new website, social media packaging, TV graphics, all due bells and whistles. But it'...