New Delhi, March 3 -- The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) - aimed at making quality generic medicines available at affordable prices to all - has led to total savings of nearly Rs.30,000 crore for the citizens during the last 10 years, the Union government has said in a statement.

Meanwhile, Union health minister JP Nadda on Saturday launched the weeklong celebrations leading up to the Jan Aushadhi Diwas, which is celebrated every year on March 7 with a view to enhance awareness about the scheme and promote the use of generic medicines in the country. On the occasion Nadda flagged off a "Rath" chariot and 10 other vehicles carrying information about PMBJP.

PMBJP was launched by the department of pharmaceuticals, m...