India, Feb. 17 -- Blame it on hormones or the weather, but lately I have been facing tremendous hair breakage and fall. On my pillow, in the bathroom sink, even at times, hanging on my shoulder. And this phase was both embarrassing and stressful for me, leading to more hair fall, eventually! I tried a couple of hair care products too. Maybe experimenting with different shampoos and conditioners might also have been a culprit in increasing my hair fall. That's when I got a call.

As a beauty expert at HT Shop Now, I regularly interact with hair care and skin care brands. On the other end of the call this time was an executive from Traya, a brand that has been personalising hair care solutions.

Unlike the other brands, Traya claims to addr...