India, May 29 -- A seemingly innocuous doll has taken the world by storm, causing near-riots in stores, becoming a celebrity favourite and adding billions to its creator's fortune. We are talking, of course, about Pop Mart's viral Labubu dolls. With their gremlin-like faces and mischievous smiles, these dolls have become the hottest accessory of the season - they have been spotted hanging from the luxury bags of celebrities like Blackpink's Lisa, Rihanna, Singaporean socialite Jamie Chua and - closer home - Ananya Pandey.

In fact, the Labubu craze has been such that Pop Mart was forced to halt the sale of these monster dolls in UK stores following incidents of customers fighting over them, as per a BBC report.

So who is the man behind t...