India, Feb. 14 -- My phone has suddenly transformed into a relentless town crier, buzzing non-stop with notifications. Every store where I've ever dared to swipe my card and every website I've casually browsed has joined the chorus, luring me with irresistible deals. Why? Because, it's February, time for the grand carnival of love!

Valentine's Day is here, and the modern-day Eves aren't just offering me a bite of the apple, they're practically shoving the whole orchard my way.

From my favourite footwear brand to the cooking oil in the kitchen, every brand is on a mission to woo my wallet. Their meticulously laid traps don't just tempt me to spend, they insist I splurge, even if it means stretching beyond my means as if love depends on s...