New Delhi, Feb. 18 -- Every time you buy a smartphone, the tech specs you get at a certain price level multiply from the previous buy. This percolation of high tech to lower-price gadgets sparked a rush for budget smartphones priced below Rs.20,000 in the past year, a trend that industry insiders expect to continue in 2025.
The revival comes in the backdrop of an overall slowdown in sales of smartphones in recent years. Overall smartphone sales in India grew just 4% in 2024 year-on-year (y-o-y) after being stagnant the previous year, according to market researcher International Data Corp (IDC) India. However, sales of phones priced at Rs.20,000 and below sold 35% more in 2024 compared to 2023. Further, sales doubled y-o-y in 2024 for 5G-en...