India, Sept. 5 -- The recently-passed Online Gaming Act may have killed money-backed gaming in India but elsewhere AI-powered fan engagement is deepening its hold on sport fans and changing the way we consume sport.

At the ongoing US Open at Flushing Meadows, for instance, IBM is offering AI-powered, near-real-time commentary and fan insights for all 254 singles matches on the US Open app. There is a 'match chat' feature that provides millions of fans with an interactive AI assistant that answers queries on match schedules, players' histories, stats, and even how to pronounce their names. Nothing like rolling the 25th seeded Felix Auger-Aliassime's name off the tongue to earn brownie points at the office water cooler while discussing his...