India, Aug. 17 -- What's the most attention-grabber way to introduce Akhilesh Reddy? Call him India's Bernie? Reddy laughs at the suggestion and says, "yes, you can say that". (Think circuits, lanes and pits and you'll work out which Bernie). How about his own definition of what he's been up to for the past three years - "more of a madness" - heading into its fourth edition this week? Let's put a price on the madness - a spend of about €50-60 million (approx. Rs.50-60 crore) over three years.

Questions ranging from 'what', 'whatever for' and 'why on earth' come rushing. But Hyderabad-based Reddy is linked to creating, he says, ecosystems, pathways, and with it, an awareness of Indian motorsports at a time he believes is just right ...