India, March 23 -- Meta is considering a subscription option for UK Facebook users after it agreed to stop targeting a campaigner with adverts based on her personal data.

The technology company said the social network it owns and Instagram were "free for British consumers because of personalised advertising".

It comes after Meta agreed to stop targeting adverts at human rights campaigner Tanya O'Carroll after she filed a lawsuit against Facebook's collection of personal details.

The Information Commissioner's Office (ICO) said on Saturday that its position was that Meta was "processing Ms O'Carroll's personal data for direct marketing purposes".

It added that profiling related to those purposes meant Ms O'Carroll had the "absolute rig...