India, July 20 -- Neha Rajput, a store attendant at Kamla Nagar Market, shares: "On day one when we received the first stock of five Labubu plush toys ( Rs.1,069), we sold two out of those... And it's not just children but the youngsters who are buying it on-the-spot! For them, it's like seeing their favourite viral meme come to life in toy form."

Pankaj Pratap Singh, a shopkeeper in north Delhi's Kamla Nagar market shares how this trend is making him wonder about the origins of this monster doll: "I have stocked up on all kinds of Labubu keychains ( Rs.150- Rs.200) since it started trending. Kamla Nagar market mein itni variety kisi ke paas nahin hai... But yeh Labubu ek mystery hai hai; hum dukandaaron mein kisi ko nahin pata yeh aaya ...