India, Sept. 9 -- Apple recently launched its second Apple Store in Pune, Maharashtra and it also has the largest store in India in Mumbai. Ever wondered why? Well, it's the numbers! Maharashtra has become the biggest market for iPhones in India, overtaking cities such as Delhi, Bengaluru and Hyderabad. According to a study by Tata-owned Croma, more than a quarter of all iPhones sold in the country between September 2024 and August 2025 were bought in Maharashtra. This includes sales across Mumbai, Pune and other cities in the state. Gujarat secured the second spot with 11 percent of sales, while Delhi followed closely with 10 percent.

The data reveals strong patterns in the way Indians purchase iPhones. Around 86 percent of buyers chose...