India, March 4 -- Meet BombayMami, the musician who has taken the internet by storm with her viral video of snowboarding down the Swiss Alps wearing a heavily embroidered bright red lehenga, which many social media users have likened to bridal couture!

This half-Swiss, half-Indian singer has paid tribute to her cultural roots in a fusion music video from her upcoming album Fire in Delhi, breaking down barriers of culture, genre, fashion, and viral content.

The viral video shows the singer taking to the slopes wearing a beautifully embroidered bright red lehenga, complete with golden necklaces, bangles, nosering (colloquially known as nath), and a dupatta used as a veil over her updo.

As the video progresses, BombayMami navigates the sn...