India, Jan. 14 -- Anand Mahindra is setting an example of how to support local artisans with dignity and respect. Following a viral post about 94-year-old CH Chang, Mahindra used his network in Kolkata to suggest a "collector's edition" strategy for Chang's handmade Santa dolls. The industrialist proudly shared that he has now received his own commissioned set, which he plans to pass down to his grandchildren as a "rare treasure" of Indian craftsmanship.

"I had posted earlier about the indomitable Mr. Chang of Kolkata, who at 94, continues to produce his handmade Santa Claus dolls every Christmas, despite rising odds," the Indian billionaire wrote.

He continued, "I'm very grateful to Paroma, daughter of my friend Harsh Neotia, who conne...