India, Dec. 28 -- Spiritual tourism is a sector which is witnessing tremendous growth yet is also one of the most underserved areas. People are showing interest in connecting with their roots and exploring ways to connect with the divine. It is not limited to Indians alone. The Kumbh Mela earlier this year is a testimony to the power of spiritual tourism. It is a living bridge between faith and everyday culture.

As pilgrims journey to places like Vrindavan, Puri, Varanasi, Tirupati, they carry curiosity for local traditions, creating quiet but powerful support for India's arts, crafts, music and food heritage. This mindful travel, rooted in value-based living, keeps ancient practices relevant in a modern world. (Also read: What is snack ...