India, Sept. 16 -- Apollo Tyres is all set to become the Indian cricket team's new jersey sponsor. The Indian multinational tyre manufacturing company reportedly outbid Canva and JK Tyre to bag the contract. The Indian team is currently without a sponsor in the ongoing men's Asia Cup in the UAE after the BCCI's deal with online gaming company Dream11 was cut short days after the enactment of the Promotion and Regulation of Online Gaming Bill, which banned real-money gaming applications.

According to a report in the Times of India, Apollo Tyres will be shelling out approximately INR 4.5 crores per game, which is significantly more than what Dream11 (INR 4 crore) was paying. The sponsorship contract will run until 2027, during which India ...