India, Feb. 16 -- The Andhra Pradesh government has come up with the idea of engaging influential people and celebrities as the brand ambassadors of Amaravati to promote it as a world-class capital city.

A government order (GO No. 107) to this effect was issued on Friday by state municipal administration and urban development department principal secretary S Suresh Kumar.

According to the order, which was seen by HT, the government is planning to project Amaravati as a testament to modern urban planning, sustainability, and cultural heritage. "With its focus on eco-friendly infrastructure, vision to be a green city, with seamless connectivity, and citizen-centric design, Amaravati aspires to set benchmarks for urban development in India...