India, Jan. 14 -- Ananda, one of India's leading dairy and food brands with a strong foothold across North India and leadership in the paneer category, has come on board as the Co-Presenting Sponsor for the latest season of MasterChef India.

The show is currently airing on Sony Entertainment Television from 5 January, telecast Monday to Friday at 9:00 PM.

MasterChef India's focus on precision, ingredient integrity and skill-led cooking aligns closely with Ananda's core audience of home cooks and food enthusiasts who value consistency, quality and trust in the ingredients they use every day. With dairy playing a central role across MasterChef challenges from everyday preparations to technically demanding recipes Ananda's product portfoli...