India, June 18 -- As it becomes clear that a lot of the generative artificial intelligence (AI) usage is shifting to smartphones, AI companies scramble to make their apps more capable, and unlock new ways for users to access. OpenAI's approach sees ChatGPT integration within its WhatsApp bot, for quick image generation without needing to access OpenAI's models on the web or its own smartphone app. Meta's WhatsApp is incredibly popular worldwide, with 1.5 billion daily active users, which gives OpenAI a strong foothold to propel.

Earlier, Perplexity too made its AI available as a chatbot on WhatsApp, which also includes an ability to generate images with text prompts.

A Firefly app, finally

At Adobe Max last year, HT had detailed how th...