India, April 10 -- Virat Kohli recently caught the attention of fans on social media, as he removed all promotional posts from his Instagram grid on Wednesday. It consisted of paid partnerships and advertisements, which were moved to the reels section instead. Since then Kohli's home grid just has his own personal posts, and also content related to his One8 company. The reason behind the move has now been revealed in a report by Mint, and the RCB star is now set to join sports athleisure firm Agilitas as an investor. This move comes as his eight-year contract worth around Rs.110 crore with Puma nears its end.

According to the report, an announcement regarding Kohli's new partnership is set to be made during the ongoing IPL 2025 season. I...