Nepal, May 16 -- Coaching the Nepali men's national football team is a privilege. It is also a lesson in anthropology-the science of human beings.

Today's players are not just athletes. They're digital natives raised on YouTube tutorials, TikTok clips, and Instagram reels. They absorb information in fast bursts, process it through social validation, and move on just as quickly. Their attention is agile. Their patience, not so much.

This generation doesn't respond to "because I said so." They want to know why. They crave meaning, not just instructions. And that means the coach can no longer be a one-way broadcaster barking orders. We must become translators, facilitators, and even content curators-if we want to truly reach them.

Last we...