Nepal, Jan. 26 -- Every year, India sees the launch of over 1,000 new retail brands, adding to millions of brands globally. Each brand, on average, creates approximately 1,000 new styles annually, with about 30 percent of old stock often ending up as waste. Last year, Shein alone created 1.3 million styles. Does this mean we should stop creating new brands? Should consumers feel guilty for not knowing what happens to discarded products? The solution lies in mindful consumption buying less, making thoughtful choices, and consuming responsibly. Many companies falsely claim to be eco-friendly, a practice known as green-washing.

They use green and brown packaging, nature symbols like leaves and trees, and vague phrases like "80 percent recyc...