India, April 23 -- Jindal Stainless has rolled out its first-ever consumer-focused brand campaign, 'Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai', shortly after onboarding Ranveer Singh as brand ambassador. The move signals a strategic shift from a largely B2B approach to a more consumer-facing brand positioning.
The campaign introduces the "Jindal Saathi Seal" — a co-branded mark of trust that helps customers identify genuine stainless steel products. It highlights the Pipes & Tubes segment, widely used in infrastructure, residential, and construction applications, where counterfeit products are a common concern.
Conceptualised around the lack of easy verification for stainless steel authenticity, the campaign aims to addre...