ICONiQ White Whisky crosses 10 million cases, emerges as world's fastest-growing millionaire spirits brand

India, March 23 -- Allied Blenders and Distillers Limited (ABD), India's largest domestic spirits company by volume, has achieved a major milestone with its flagship ICONiQ White International Grain Whisky surpassing 10 million cases (100 lakh) in FY26, with growth still ongoing. This achievement highlights one of the fastest expansion trajectories in the high-margin Prestige & Above segment.

Launched in September 2022 with a digital-first debut via ABD's MetaBar in the metaverse, ICONiQ White Whisky initially entered select markets in East and North India before expanding nationwide. The brand recorded sales of 0.32 million cases in FY23 during its early rollout phase.

Growth accelerated significantly in FY24, with volumes reaching 2.27 ...