India, Feb. 9 -- Eurogrip Tyres, the two- and three-wheeler tyre brand from TVS Srichakra Ltd, has inaugurated its 12th branded signature retail outlet with the launch of an exclusive store in Alappuzha. The move is part of the company's broader strategy to strengthen its retail presence and drive national expansion.
The new outlet, opened on January 29, marks Eurogrip's continued focus on Kerala, a key market known for its strong two-wheeler culture and growing automotive aftermarket. The inauguration was attended by members of the Eurogrip team and business partners.
Commenting on the launch, T K Ravi, Chief Operating Officer of TVS Srichakra Ltd, said Kerala holds significant strategic importance for the brand due to rising demand for ...