India, March 17 -- City Union Bank Ltd has signed cricketer Ravindra Jadeja as its primary brand ambassador to strengthen brand visibility and customer engagement.

The bank has entered into a two-year agreement on March 16, 2026, with Ravindra Jadeja and Baseline Ventures (India) Private Limited.

The partnership aims to leverage Jadeja's image of reliability and all-round excellence to enhance customer acquisition and foster long-term engagement with the bank.

Published by HT Digital Content Services with permission from Dion Global Solutions Limited....