India, Feb. 6 -- Balaji Telefilms has announced the launch of Hoonur, a dedicated talent management vertical under its Balaji Telefilms Digital division, marking a strategic expansion of the company's integrated entertainment ecosystem. The move reinforces Balaji's long-standing focus on nurturing artists and creating structured career opportunities across digital and broadcast platforms.
Hoonur has been conceptualised to provide focused talent representation in an increasingly platform-driven entertainment landscape, where content strategy, brand alignment, and audience engagement operate in tandem. The vertical aims to offer artists long-term career direction, strong positioning, and access to diverse creative and commercial opportunitie...