India, Feb. 4 -- Antara Senior Care has joined hands with Star Union Dai-ichi Life Insurance (SUD Life) to enhance awareness and access to senior care services and financial planning solutions for India's ageing population. The partnership aims to promote a more integrated approach to senior wellness and financial literacy, with plans to introduce specialised financial products tailored for senior citizens.
The collaboration comes at a time when awareness and coverage remain limited among the elderly. According to the government's Longitudinal Ageing Study of India (LASI), only 28 percent of seniors are aware of available benefits or schemes, just 18 percent have health insurance coverage, and nearly 78 percent lack pension support. Additi...