India, Jan. 29 -- Bharti Airtel on Wednesday announced a landmark partnership with Adobe to offer free access to Adobe Express Premium to its 360 million customers across India, marking a global first for a telecom operator.
Under the partnership, Airtel customers—including mobile, Wi-Fi and DTH users—will get a one-year Adobe Express Premium subscription, valued at around ?4,000, at no additional cost. The subscription can be accessed via the Airtel Thanks App, with no credit card required.
Adobe Express is a quick and easy design app that enables users to create social media content, marketing materials, short videos, invitations and more, regardless of prior design experience.
Commenting on the collaboration, Siddharth Sha...