India, April 9 -- ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers (ABD), has announced the launch of ZOYA Pink Mix Berries Gin, a small-batch extension of its ZOYA portfolio.
The launch comes at a time when India's premium spirits segment is witnessing strong growth, driven by a younger consumer base that is increasingly experimenting with craft offerings and cocktail culture. Rising demand for flavour-forward profiles, visual appeal, and elevated drinking experiences is shaping consumption trends in the country.
ZOYA Pink Mix Berries Gin blends a classic juniper base with infusions of strawberry, cranberry, blackberry, and raspberry, resulting in a visually striking spirit with a smooth and...