India, Jan. 13 -- Commission rate stabilisation in Indian food delivery platforms is emerging as a defining trend, with Zomato and Swiggy using data-driven systems to lock commissions into predictable, high-margin bands. Food delivery companies such as Zomato and Swiggy have developed complex technology stacks, which help customers more than simply helping customers to have access to restaurants. In the background, data-based pricing, platform charges, delivery charges and dynamic commission structures are employed to influence the amount people pay - in many cases, it seems that app orders would cost people much more than a traditional dine-in experience.

This isn't random. It is the outcome of conscious technological optimisation of un...