India, April 2 -- Global spending on generative AI (GenAI) is set to rise dramatically in 2025, reaching USD 643.86 billion, according to Gartner's latest forecast. This prediction marks a substantial 76.4% jump compared to 2024, where total GenAI-related IT spending stood at USD 364.96 billion. The figures, released on March 31, 2025, in Gartner's "Forecast Alert: GenAI IT Spending, 2023-2028, Worldwide," point to a maturing market where enterprises are doubling down on automation, performance optimization, and AI-enhanced experiences, driven by real business use cases rather than experimental hype.

In 2024, GenAI investments surged by an astounding 336.7% from the previous year, fueled largely by early enthusiasm, internal proof-of-con...