Sri Lanka, Aug. 7 -- CEAT, Sri Lanka's highest-selling pneumatic tyre brand, has once again reaffirmed its leadership in the country's automotive sector by being ranked the 'Most Valuable Tyre Brand in Sri Lanka' for 2025 in the latest edition of the Brand Finance Lanka rankings.

According to the report by Brand Finance - the world's leading brand valuation consultancy - CEAT has grown its brand value by 15% to Rs 2.325 billion, securing 44th place overall among Sri Lanka's 100 most valuable brands.

Notably, CEAT has also been recognised as the 6th strongest consumer brand in the country based on its Brand Strength Index (BSI) score of 83.3/100 and retains its AAA- brand strength rating, a distinction shared by only a handful of top-tie...