New Delhi, Nov. 12 -- Veeam has appointed Allison Cerra as Chief Marketing Officer. Reporting to CEO Anand Eswaran, Cerra will lead global brand, product marketing, demand generation and communications as Veeam positions data resilience as a strategic enabler for AI-era enterprises.

Veeam's selection of Allison Cerra signals a strategic push to sharpen the vendor's market story as organisations race to make data a competitive asset in the AI era. Marketing at enterprise software vendors is no longer about brand alone; it must translate product capabilities into measurable business outcomes - especially where trust, resilience and data mobility underpin AI initiatives.

Cerra joins Veeam from Alkami Technology, where she served as Chief M...